The candidate has successfully completed the Global Professional Diploma in Sales and Marketing Management. The program comprises 8 online courses (of 20 hours each), and a total of 160 hours of learning:
COURSE 1: ESSENTIAL SALES SKILLS
COURSE 2: LEADING AND MANAGING A SALES TEAM
COURSE 3: FOUNDATIONS IN MARKETING
COURSE 4: ATTRACTING AND RETAINING CUSTOMERS
COURSE 5: MARKET ASSESSMENT
COURSE 6: DEVELOP MARKETING STRATEGY
COURSE 7: DEVELOP A MARKETING PLAN
COURSE 8: PROMOTING PRODUCTS AND SERVICES
Skills/Knowledge Tags
Conduct sales effectively
Overcome objections to sales
Close a sale effectively
Successfully negotiate with customers
Lead and motivate a sales team.
Recruit high value sales staff
Measure sales performance
Managing sales rep performance effectively
Know how to market services
Konw how to market consumer goods
Develop marketing strategy for the business
Know how to apply the marketing mix to formulate strategy
Conduct a comprehensive market analysis
Identify and manage high value customers
Develop a 3 year marketing plan
Develop market budgets
Develop sales plans
Develop customer retention strategies
Plan for and manage key accounts
Develop brand strategies
Develop pricing and positioning strategies
Develop comprehensive promotion materials and plans
Segment and target customers groups effectively
