Understand the impact of globalization
Understand trade theory
Evaluate Global Markets for entry
Understand the role of key global financial institutions
Understand trade barriers and tariffs
Know how to apply the CAGE model for market entry analysis
Understand the role of global trade institutions.
Understand the key advantages of trading in developed
developing and emerging economies
Analyze global sourcing and supply chains to identify opportunities.
Know how to develop global production strategy
Understand the core theories of international trade and investment
Understand the pollical and legal factors to consider in entering international business.
Know how to form strategic alliances
Develop appropriate organizational structures to enable global expansion
Develop the strategy for international expansion
Understand the formats and advantages of joint ventures
Understand the factors underpinning global marketing success
Know how to effectively apply the global marketing mix
Develop global branding strategy
Develop a global marketing plan
