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Conduct a market assessment
Identify business growth opportunities
Quantify market size and market share
Conduct a SWOT analysis
Conduct a PESTLE analysis
Conduct customer profitability analysis
Conduct customer and market segmentation
Understand key marketing theory
Align marketing strategy with corporate strategy
Apply the marketing mix principles to marketing planning
Develop marketing strategies
Develop appropriate pricing strategies
Develop appropriate channel management strategies
Develop brand management strategies
Analyze consumer behaviour
Use consumer behaviour data to inform marketing strategy
Develop customer retention strategy
Map the customer journey
Apply relationship marketing principles
Apply key account management principles
Apply customer life-cycle management in planning sales activities
Evaluate the effectiveness of marketing strategy
Develop a marketing plan for the business
Develop marketing budgets
Develop sales targets
apply advertising effectively
plan for and use internet marketing
develop effective print media in marketing
