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Conduct a PESTLE analysis
Conduct market analysis
Conduct competitor analysis
Conduct customer profitability analysis
Develop marketing strategy
Understand a range of key strategic theory
Know how to apply the marketing mix
Understand positioning strategy
know to select the best fit pricing and place strategies for the business
apply a wide range of promotional strategies
know how to apply digital marketing strategies
Know how to use social media marketing effectively
Know to develop brand strategy
Analyze financial statements
Use key financial ratios to interpret financial performance
Understand the principles of shareholder value creation
Understand creative accounting
Develop business strategy
Lead strategic planning
Understand portfolio analysis principles
Understand and use Blue Ocean Strategy
Understand how to develop and use balanced scorecards
Know how to implement business strategy
Know how to review business performance
Know how to align teams and management to support business vision and objectives
Know how to structure the business to best support strategy execution
Know how to plan major business transformation programs
Know how to develop a high-performance organization
Know how to improve accountability across the organization
Develop strategies to improve motivation and commitment across the workforce
