How marketplaces fight fraud without sacrificing revenue or growth

The webinar examined how marketplaces grow by reducing friction through faster onboarding, instant orders, and smoother transactions. It explained that each removed layer of friction can also reduce a marketplace’s control over activity on the platform.

The session highlighted the trade-off between growth and control, showing how sacrificed control levers can create openings for fraudsters. It focused on understanding where friction supports protection, and why reducing it requires careful attention to fraud risk.